Unveiling the essence: Constructs of memorable wellness tourism experiences

IF 3 Q2 HOSPITALITY, LEISURE, SPORT & TOURISM
Shakila Dahanayake, Bandara Wanninayake, R. Ranasinghe
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Abstract

Existing studies on memorable tourism experiences (MTE) focus primarily on diverse niche tourism forms, although there is a dearth of evidence and studies on MTE in wellness tourism. The present research seeks to fill knowledge and empirical gaps in the field of wellness tourism and address theoretical inconsistencies by examining the key constructs that constitute memorable wellness tourism experiences (MWTE). An exploratory qualitative investigation was conducted to identify specific dimensions of MWTE. Data were gathered from international primary wellness tourists, selected through criterion-based snowball sampling, during October – December 2022, employing semi-structured interviews. Thematic analysis was performed based on grounded theory approach, using NVivo software for data analysis. Findings revealed ten dimensions; professionalism, meaningfulness, environmental aesthetics, refreshment, hedonism, hospitality, involvement, novelty, value for money, and authenticity with respective indicators (40). Opposing prior studies, study outcomes acknowledged professionalism and value for money as crucial MWTE determinants while revealing a new and intriguing determinant: environmental aesthetics. Identifying MWTE constructs fosters more in-depth insights into the aspects that constitute and reinforce wellness travel experiences. This profound knowledge may establish evidence-based decisions, policies, and practises that strengthen wellness tourists’ overall well-being and contentment.
揭开本质的面纱:令人难忘的健康旅游体验的构建
关于难忘旅游体验(MTE)的现有研究主要集中在各种小众旅游形式上,但关于健康旅游中难忘旅游体验的证据和研究却十分匮乏。本研究试图通过考察构成难忘的养生旅游体验(MWTE)的关键结构,填补养生旅游领域的知识和经验空白,并解决理论不一致的问题。研究人员开展了一项探索性定性调查,以确定 MWTE 的具体维度。2022 年 10 月至 12 月期间,通过基于标准的 "滚雪球 "抽样,采用半结构式访谈从国际初级保健游客中收集了数据。基于基础理论方法,使用 NVivo 软件进行了专题分析。研究结果显示了十个维度:专业性、意义性、环境美学、新鲜感、享乐主义、好客性、参与性、新颖性、物有所值和真实性,并给出了相应的指标(40)。与之前的研究相反,研究结果承认专业性和资金价值是决定性的水上运动机会的关键因素,同时揭示了一个新的、引人入胜的决定因素:环境美学。确定 MWTE 结构有助于更深入地了解构成和加强健康旅游体验的各个方面。这些深刻的知识可以建立以证据为基础的决策、政策和实践,从而增强健康游客的整体幸福感和满足感。
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来源期刊
Tourism and Hospitality Research
Tourism and Hospitality Research HOSPITALITY, LEISURE, SPORT & TOURISM-
CiteScore
7.40
自引率
8.60%
发文量
63
期刊介绍: Tourism and Hospitality Research is firmly established as a leading and authoritative, peer-reviewed journal for tourism and hospitality researchers and professionals. Tourism and Hospitality Research covers: • Hospitality and tourism operations • Marketing and consumer behaviour • HR management • Social Media and Marketing • Technology • Planning and development • Policy • Performance and financial management • Strategic implications • Environmental aspects • Forecasting and prediction • Revenue management • Impact assessment and mitigation • Globalisation • Research methodologies • Leisure and culture • Risk Management • Change Management
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