The constructive and destructive power of social norms in the presence of authoritative influence.

IF 12.3 1区心理学 Q1 PSYCHOLOGY, MULTIDISCIPLINARY

American Psychologist Pub Date : 2025-04-01 Epub Date: 2023-12-21 DOI:10.1037/amp0001288

Shuhei Kitamura, Katsunori Yamada

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引用次数: 0

Abstract

A randomized survey experiment (N = 2,868) was conducted at the onset of the COVID-19 pandemic to examine the effects of information provision on individuals' cooperation with stay-home activities. Employing a 2 × 2 factorial design, the study examined the influence of social comparison and a powerful messenger. Using an online sample of approximately 3,000 Japanese respondents, it was found that participants demonstrated greater cooperation with stay-home activities when they perceived that they had spent a relatively long time outside the home compared with prevailing social norms in the previous week. Conversely, individuals who spent a relatively short time outside the home exhibited the opposite effect. However, these results were observed solely in conjunction with the influence of a powerful messenger. The study also explored heterogeneous responses based on personality traits. In conclusion, the results highlight the challenges of changing behavior through informational interventions, emphasizing the role of both the characteristics of the sender and recipient of the information. (PsycInfo Database Record (c) 2025 APA, all rights reserved).

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社会规范在权威影响下的建设性和破坏性力量。

在 COVID-19 大流行之初，我们进行了一项随机调查实验（N = 2,868 人），以研究信息提供对个人在家活动合作的影响。该研究采用 2 × 2 因式设计，考察了社会比较和强大信息传递者的影响。通过对大约 3,000 名日本受访者进行在线抽样调查发现，当受访者认为与前一周流行的社会规范相比，自己在户外活动的时间相对较长时，他们会更加配合留在家中的活动。相反，外出时间相对较短的人则表现出相反的效果。然而，这些结果仅仅是在强力信使的影响下观察到的。研究还探讨了基于个性特征的异质性反应。总之，研究结果凸显了通过信息干预改变行为所面临的挑战，强调了信息发送者和接收者双方特征的作用。(PsycInfo Database Record (c) 2023 APA, 版权所有）。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

American Psychologist PSYCHOLOGY, MULTIDISCIPLINARY-

CiteScore

18.50

自引率

1.20%

发文量

145

期刊介绍： Established in 1946, American Psychologist® is the flagship peer-reviewed scholarly journal of the American Psychological Association. It publishes high-impact papers of broad interest, including empirical reports, meta-analyses, and scholarly reviews, covering psychological science, practice, education, and policy. Articles often address issues of national and international significance within the field of psychology and its relationship to society. Published in an accessible style, contributions in American Psychologist are designed to be understood by both psychologists and the general public.