Impact of marketization on the interpersonal relation between the university and students in modern university prospectuses

IF 2.4 3区管理学 Q3 BUSINESS

Journal of Marketing for Higher Education Pub Date : 2023-12-19 DOI:10.1080/08841241.2023.2292107

Ambreen Shahnaz, M. Abid, N. Kanwal

引用次数: 0

Abstract

To survive amid fierce competition and reduced government funding, educational institutions struggle at various levels, from launching programs to publicizing them. Consequently, the promotional co...

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市场化对现代大学章程中大学与学生之间人际关系的影响

为了在激烈的竞争和政府资金减少的情况下生存下去，教育机构从课程的启动到宣传等各个层面都在苦苦挣扎。因此，教育机构的宣传工作就显得尤为重要。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

Journal of Marketing for Higher Education Multiple-

CiteScore

7.80

自引率

42.40%

发文量

期刊介绍： The Journal of Marketing for Higher Education is a well-established, double-blind peer reviewed, international journal that publishes original research and review articles. It has been publishing articles on higher education marketing since 1988 and is international in outlook with a readership and papers from across the world. The Journal of Marketing for Higher Education is a multi-disciplinary journal and welcomes papers from all the major disciplines that connect with the marketing of higher education.