{"title":"Familiarity and novelty in aesthetic appreciation: The case of intangible cultural heritage in China","authors":"ShiNa Li , Puyue Zhang , Emma Wood","doi":"10.1016/j.annals.2023.103696","DOIUrl":null,"url":null,"abstract":"<div><p>International cultural heritage is of growing interest in terms of Chinese policy and as an important element of the tourist experience. This paper seeks to better understand the elements that lead to aesthetic appreciation of Chinese opera focusing on the seemingly opposite concepts of familiarity and novelty. It uses a novel mixed methods approach combining lab-based and field studies and incorporating physiological response measures and interviews.</p><p>It identifies a complex relationship between familiarity and novelty discovering that when these overlap aesthetic appreciation and liking<span> are enhanced. We make recommendations for incorporating additional elements within traditional intangible cultural heritage to attract young tourist audiences. These include incorporating humour as surprise, building aspects of familiarity beforehand and including moments of unexpected familiarity.</span></p></div>","PeriodicalId":48452,"journal":{"name":"Annals of Tourism Research","volume":"105 ","pages":"Article 103696"},"PeriodicalIF":10.4000,"publicationDate":"2023-12-20","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"Annals of Tourism Research","FirstCategoryId":"91","ListUrlMain":"https://www.sciencedirect.com/science/article/pii/S016073832300169X","RegionNum":1,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q1","JCRName":"HOSPITALITY, LEISURE, SPORT & TOURISM","Score":null,"Total":0}
引用次数: 0
Abstract
International cultural heritage is of growing interest in terms of Chinese policy and as an important element of the tourist experience. This paper seeks to better understand the elements that lead to aesthetic appreciation of Chinese opera focusing on the seemingly opposite concepts of familiarity and novelty. It uses a novel mixed methods approach combining lab-based and field studies and incorporating physiological response measures and interviews.
It identifies a complex relationship between familiarity and novelty discovering that when these overlap aesthetic appreciation and liking are enhanced. We make recommendations for incorporating additional elements within traditional intangible cultural heritage to attract young tourist audiences. These include incorporating humour as surprise, building aspects of familiarity beforehand and including moments of unexpected familiarity.
期刊介绍：
The Annals of Tourism Research is a scholarly journal that focuses on academic perspectives related to tourism. The journal defines tourism as a global economic activity that involves travel behavior, management and marketing activities of service industries catering to consumer demand, the effects of tourism on communities, and policy and governance at local, national, and international levels. While the journal aims to strike a balance between theory and application, its primary focus is on developing theoretical constructs that bridge the gap between business and the social and behavioral sciences. The disciplinary areas covered in the journal include, but are not limited to, service industries management, marketing science, consumer marketing, decision-making and behavior, business ethics, economics and forecasting, environment, geography and development, education and knowledge development, political science and administration, consumer-focused psychology, and anthropology and sociology.
求助内容：
应助结果提醒方式：
京公网安备 11010802042870号
