The outcomes of students’ citizenship behaviors in higher education: a transformative service research (TSR) perspective

IF 2.4 3区管理学 Q3 BUSINESS

Journal of Marketing for Higher Education Pub Date : 2023-12-12 DOI:10.1080/08841241.2023.2292113

Shrouk Abdelnaeim, Noha El-bassiouny, Christian Hauser

引用次数: 0

Abstract

Universities face a lot of challenges, such as increased competition and budget cuts. To overcome these challenges, universities need to consider the role of students as key stakeholders in the val...

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高等教育中学生公民行为的结果：转型服务研究（TSR）视角

大学面临着竞争加剧和预算削减等诸多挑战。为了克服这些挑战，大学需要考虑学生作为主要利益相关者在大学价值链中的作用。

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来源期刊

Journal of Marketing for Higher Education Multiple-

CiteScore

7.80

自引率

42.40%

发文量

期刊介绍： The Journal of Marketing for Higher Education is a well-established, double-blind peer reviewed, international journal that publishes original research and review articles. It has been publishing articles on higher education marketing since 1988 and is international in outlook with a readership and papers from across the world. The Journal of Marketing for Higher Education is a multi-disciplinary journal and welcomes papers from all the major disciplines that connect with the marketing of higher education.