Fragmented mass ornaments: academic image, aesthetics, and brand cohesion of commercially-partnered international branch campuses

IF 2.2 Q1 EDUCATION & EDUCATIONAL RESEARCH

Globalisation Societies and Education Pub Date : 2023-12-12 DOI:10.1080/14767724.2023.2292607

Maryjane Nolan-Bock

引用次数: 0

Abstract

This study explores neo-liberal marketisation aspects of commercially-partnered international branch campuses (IBCs), focusing on perceptions of university brand image, aesthetics, and cohesion. Co...

查看原文本刊更多论文

支离破碎的大众装饰品：商业合作的国际分校的学术形象、美学和品牌凝聚力

本研究探讨了与商业伙伴合作的国际分校（IBC）的新自由主义市场化问题，重点是对大学品牌形象、美学和凝聚力的看法。合作...

本文章由计算机程序翻译，如有差异，请以英文原文为准。

求助全文

约1分钟内获得全文求助全文

来源期刊

Globalisation Societies and Education EDUCATION & EDUCATIONAL RESEARCH-

CiteScore

5.40

自引率

13.60%

发文量