Platforms matter: analyzing user engagement with social media content of Swiss higher education institutions

IF 2.4 3区管理学 Q3 BUSINESS

Journal of Marketing for Higher Education Pub Date : 2023-12-11 DOI:10.1080/08841241.2023.2289009

Isabel Sörensen, Daniel Vogler, Silke Fürst, Mike S. Schäfer

引用次数: 0

Abstract

Higher education institutions (HEIs) increasingly use social media to communicate with stakeholders and the public. The success of these efforts on individual platforms has been assessed by a growi...

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平台很重要：分析用户参与瑞士高等教育机构社交媒体内容的情况

高等教育机构（HEIs）越来越多地使用社交媒体与利益相关者和公众沟通。这些努力在个别平台上取得的成功已被越来越多的人所评估。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

Journal of Marketing for Higher Education Multiple-

CiteScore

7.80

自引率

42.40%

发文量

期刊介绍： The Journal of Marketing for Higher Education is a well-established, double-blind peer reviewed, international journal that publishes original research and review articles. It has been publishing articles on higher education marketing since 1988 and is international in outlook with a readership and papers from across the world. The Journal of Marketing for Higher Education is a multi-disciplinary journal and welcomes papers from all the major disciplines that connect with the marketing of higher education.