A case for the plausibility of public relations licensing: The carrot of privileged communication

IF 4.1 3区管理学 Q2 BUSINESS

Public Relations Review Pub Date : 2023-12-12 DOI:10.1016/j.pubrev.2023.102408

Tyler G. Page , Luke W. Capizzo , Timothy Penning

引用次数: 0

Abstract

Public relations practitioners and academics have long debated the merits of licensing; however, licensing has not been adopted due to a lack of appetite among practitioners as well as concerns about the First Amendment of the United States Constitution. Using an analogy with the professions that practice therapy, we argue that licensing of public relations can comply with the First Amendment by providing incentives to licensees, as opposed to restricting the practice of the unlicensed. We identify several potential incentives and provide a detailed analysis of a proposed right to legally privileged communication. We conclude with suggestions for next steps toward creation of licensing and resources that may help in this endeavor.

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公共关系许可的合理性案例：特权传播的胡萝卜

公共关系实践者和学术界长期以来一直在争论授权的好处，然而，由于实践者缺乏兴趣和对美国宪法第一修正案的担忧，授权并没有被采纳。通过与治疗行业的类比，我们认为公共关系授权可以通过为被授权者提供激励来遵守宪法第一修正案，而不是限制无授权者的实践。我们确定了几种潜在的激励措施，并对提议的法律特权交流权进行了详细分析。最后，我们就建立许可制度的下一步措施和可能有助于这一努力的资源提出了建议。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

Public Relations Review Multiple-

CiteScore

8.00

自引率

19.00%

发文量

期刊介绍： The Public Relations Review is the oldest journal devoted to articles that examine public relations in depth, and commentaries by specialists in the field. Most of the articles are based on empirical research undertaken by professionals and academics in the field. In addition to research articles and commentaries, The Review publishes invited research in brief, and book reviews in the fields of public relations, mass communications, organizational communications, public opinion formations, social science research and evaluation, marketing, management and public policy formation.