Entrepreneurial orientation, social media and SME performance: an emerging economy perspective

IF 3.3 Q2 BUSINESS
Patrick Amfo Anim, Emmanuel Arthur, George Kofi Amoako
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引用次数: 0

Abstract

Purpose

This study examines the role of social media adoption (SMA), opportunity recognition (OR) and opportunity exploitation (OE) in mediating the relationship between entrepreneurial orientation (EO) and the performance of newly established small and medium-sized enterprises (SMEs) in emerging economies, with a particular emphasis on Ghana.

Design/methodology/approach

This study adopts a post-positivist philosophical stance and uses a quantitative approach and a survey design. A purposive sampling technique was used to select 336 SME owners and managers from Ghana’s manufacturing, trading and service sectors. Questionnaires were administered to source the empirical data for this study. Structural equation modelling (SEM) was used to analyse the proposed hypotheses.

Findings

The results reveal that EO positively and significantly influences the performance of new-born SMEs. SMA, OR and OE partially mediated this relationship.

Practical implications

This study is a wakeup call to policymakers, practitioners, managers and owners of recently established businesses. Policymakers should provide support and resources for newly established SMEs to adopt effective social media marketing strategies, bolstering their online presence and customer engagement. Simultaneously, they should invest in entrepreneurship education and create an environment conducive to innovation to cultivate an entrepreneurial mindset among fresh SMEs. Business owners and managers should proactively monitor market trends and consumer preferences, adapting their strategies to identifying and seizing emerging opportunities.

Originality/value

This study introduces a significant novelty to previous literature and one of the first to employ the dynamic capability theory to examine the interplay between EO, SMA, OR and OE in influencing the performance of new SMEs in the context of emerging markets. Furthermore, it extends the scope of understanding of the mechanisms through which SMEs can prosper in these dynamic environments. This unique combination of theoretical framework, comprehensive variables and contextual focus sets this study apart from existing research, enriching the literature on SME performance in emerging markets.

创业导向、社交媒体和中小企业绩效:新兴经济视角
目的 本研究探讨了社交媒体的采用(SMA)、机会识别(OR)和机会利用(OE)在新兴经 济体中创业导向(EO)与新成立的中小型企业(SMEs)绩效之间的中介作用,重点是加 纳。采用目的性抽样技术,从加纳的制造业、贸易业和服务业中选出 336 名中小企业主和经理。本研究通过问卷调查获得经验数据。研究结果表明,EO 对新生中小型企业的绩效有积极而显著的影响。实践意义 这项研究为政策制定者、从业人员、管理者和新成立企业的所有者敲响了警钟。政策制定者应为新成立的中小企业提供支持和资源,帮助它们采用有效的社交媒体营销策略,增强其在线影响力和客户参与度。同时,他们应投资于创业教育,营造有利于创新的环境,培养新成立的中小企业的创业心态。企业所有者和管理者应主动监测市场趋势和消费者偏好,调整战略以识别和抓住新兴机遇。此外,它还扩展了对中小企业在这些动态环境中实现繁荣的机制的理解范围。本研究将理论框架、综合变量和背景重点独特地结合在一起,使其有别于现有研究,丰富了有关新兴市场中小型企业绩效的文献。
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来源期刊
CiteScore
7.20
自引率
13.20%
发文量
69
期刊介绍: The Asia Pacific Journal of Business Administration (APJBA) publishes original research on: Business Strategy and Policy, Accounting and Board Governance, Marketing and People Management, and Operations and Supply Chain Management. The journal welcomes practical and skill-based submissions in these areas. There is particular interest in submissions regarding: Sustainable Business Practices, Quality Management Practices, Innovation and Creativity in Management, as well as Managing a Learning Organisation. The Asia Pacific region is full of collaborations between government, NGOs and private enterprise. Submissions are welcome which contribute to our understanding of partnerships and the cross-cultural issues. Research methods vary, and the journal is interested in the full diverse of qualitative (case and action research, etc) as well as quantitative survey studies and their recommendations. The APJBA seeks to become a forum for both established scholars and early career researchers in all aspects of management and business in the Asia-Pacific region. Emphasis is on rigour and relevance, on theory and practice, in a globalised scholarly environment.
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