Role of theory of consumption values in consumer consumption behavior: a review and Agenda

The International Review of Retail, Distribution and Consumer Research Pub Date : 2023-12-04 DOI:10.1080/09593969.2023.2290657

Salman Bahoo, Rana Muhammad Umar, Michela Cesarina Mason, Gioele Zamparo

引用次数: 0

Abstract

The theory of consumption values (TCV) as marketing theory provides insights related to consumer consumption behavior through consumption values. This study reviews the last 30 years’ literature (1...

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消费价值观理论在消费者消费行为中的作用:回顾与探讨

消费价值理论(TCV)作为营销理论，通过消费价值提供了与消费者消费行为相关的见解。本研究回顾了过去30年的文献(1…

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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The International Review of Retail, Distribution and Consumer Research

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