Branding in higher education: a bibliometric analysis and research agenda

IF 2.4 3区管理学 Q3 BUSINESS

Journal of Marketing for Higher Education Pub Date : 2023-12-04 DOI:10.1080/08841241.2023.2289020

Quynh Hoa Le, Rachel Fuller, Thu-Hang Hoang, Ninh Nguyen

引用次数: 0

Abstract

In recent years, there has been an influx of research in higher education (HE) branding, which has emerged as an important strategy for HE institutions to gain a competitive advantage and increase ...

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高等教育中的品牌化:文献计量分析与研究议程

近年来，高等教育品牌化研究不断涌现，高等教育品牌化已成为高等教育机构获得竞争优势和提高教育质量的重要战略。

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来源期刊

Journal of Marketing for Higher Education Multiple-

CiteScore

7.80

自引率

42.40%

发文量

期刊介绍： The Journal of Marketing for Higher Education is a well-established, double-blind peer reviewed, international journal that publishes original research and review articles. It has been publishing articles on higher education marketing since 1988 and is international in outlook with a readership and papers from across the world. The Journal of Marketing for Higher Education is a multi-disciplinary journal and welcomes papers from all the major disciplines that connect with the marketing of higher education.