Fighting cheapfakes: using a digital media literacy intervention to motivate reverse search of out-of-context visual misinformation

Abstract

As a significant source of misinformation, out-of-context visual misinformation refers to visuals presented in an unrelated context. This study explores whether a digital media literacy intervention that features reverse image search tools has significant effects on participants’ message credibility judgment, discernment of visual misinformation, and intention of using reverse image search tools. Data were collected from a pre-registered, web-based, between-subjects experiment (N = 905). Results revealed a significant difference on intention of using reverse search tools among three experimental conditions: active intervention that involved both knowledge and behavior, passive intervention that involved knowledge only, and a control condition. Specifically, active intervention significantly increased intention of using reverse search tools, compared to the passive intervention and the control. Neither active nor passive intervention had an effect on credibility judgment or misinformation discernment. We discuss the implications for future digital media intervention designs and journalism practice that aim to combat visual misinformation.