Examining the ritualized experiences of intangible cultural heritage tourism

IF 8.9 2区管理学 Q1 HOSPITALITY, LEISURE, SPORT & TOURISM

Journal of Destination Marketing & Management Pub Date : 2023-12-03 DOI:10.1016/j.jdmm.2023.100843

Qi Yan , Huawen Shen James , Wu Xin , Haobin Ye Ben

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引用次数: 0

Abstract

This study systematically conceptualizes and evaluates the dimensionality of ritualized experiences in intangible cultural heritage (ICH) tourism, a nascent and galvanizing product genre that has received scant research attention. It also investigates the interrelationships among ritualized ICH tourism experiences and other key subtle constructs of subjective vitality, self-congruity, and engagement, which are integral to the affective outcomes of cultural tourists yet under-researched in heritage settings. Structural equation modeling (SEM) of data from 357 attendees of a local fair in the heritage-rich Chinese destination of Suzhou confirmed the four-factor dimensionality of ritualized ICH tourism experiences: uniqueness, commitment, ceremoniality, and nonfunctionality. The mediating role played by self-congruity in the positive relationship between ritualized experiences and attendant engagement is also verified. This study adds to the extant research by enriching knowledge on rituality in heritage destination contexts and offering practical references for leveraging the economic and sociocultural values of the destination at large.

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考察非物质文化遗产旅游的仪式化体验

本研究系统地概念化和评估了非物质文化遗产(ICH)旅游中仪式化体验的维度，这是一种新兴的产品类型，受到了很少的研究关注。它还研究了仪式化的非物质文化遗产旅游体验与其他关键微妙的主观活力、自我和谐和参与结构之间的相互关系，这些结构对于文化游客的情感结果是不可或缺的，但在遗产环境中尚未得到充分研究。结构方程模型(SEM)对357名中国遗产丰富的旅游目的地苏州当地博览会的参与者的数据进行了分析，证实了仪式化的非物质文化遗产旅游体验的四个因素维度:独特性、承诺性、仪式性和非功能性。自我一致性在仪式化体验与随从参与的正向关系中所起的中介作用也得到了验证。本研究补充了现有的研究，丰富了遗产目的地背景下的仪式知识，并为充分利用目的地的经济和社会文化价值提供了实践参考。

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来源期刊

Journal of Destination Marketing & Management Multiple-

CiteScore

18.60

自引率

3.60%

发文量

审稿时长

43 days

期刊介绍： The Journal of Destination Marketing & Management (JDMM) is an international journal that focuses on the study of tourist destinations, specifically their marketing and management. It aims to provide a critical understanding of all aspects of destination marketing and management, considering their unique contexts in terms of policy, planning, economics, geography, and history. The journal seeks to develop a strong theoretical foundation in this field by incorporating knowledge from various disciplinary approaches. Additionally, JDMM aims to promote critical thinking and innovation in destination marketing and management, expand the boundaries of knowledge, and serve as a platform for international idea exchange.