{"title":"Impact of Airbnb on the hotel industry in Japan","authors":"Satoka Nakamura , Angathevar Baskaran , Sonia Kumari Selvarajan","doi":"10.1016/j.jdmm.2023.100841","DOIUrl":null,"url":null,"abstract":"<div><p>The main aim of this paper is to find out whether the occupancy rate of the hotels would increase or decrease with the number of listings in Airbnb in Japan. It employs a panel data gathered from annual Airbnb's listings and hotel occupancy rates, covering all 47 prefectures in Japan and 5 accommodation types for 7 years. The findings indicate that the number of Airbnb listings did not have a statistically significant impact on the overall hotel occupancy rates. Based on the type of accommodations, both Ryokan and Common Lodging House show significant results and are positively influenced by Airbnb listings. The study concludes that Airbnb does not disrupt the hotel industry and suggests easing some of the current restrictions on accommodation sharing in Japan.</p></div>","PeriodicalId":48021,"journal":{"name":"Journal of Destination Marketing & Management","volume":null,"pages":null},"PeriodicalIF":8.9000,"publicationDate":"2023-12-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://www.sciencedirect.com/science/article/pii/S2212571X2300080X/pdfft?md5=506f567433d1747c2e23fd8990d11d51&pid=1-s2.0-S2212571X2300080X-main.pdf","citationCount":"0","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"Journal of Destination Marketing & Management","FirstCategoryId":"91","ListUrlMain":"https://www.sciencedirect.com/science/article/pii/S2212571X2300080X","RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q1","JCRName":"HOSPITALITY, LEISURE, SPORT & TOURISM","Score":null,"Total":0}
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Abstract
The main aim of this paper is to find out whether the occupancy rate of the hotels would increase or decrease with the number of listings in Airbnb in Japan. It employs a panel data gathered from annual Airbnb's listings and hotel occupancy rates, covering all 47 prefectures in Japan and 5 accommodation types for 7 years. The findings indicate that the number of Airbnb listings did not have a statistically significant impact on the overall hotel occupancy rates. Based on the type of accommodations, both Ryokan and Common Lodging House show significant results and are positively influenced by Airbnb listings. The study concludes that Airbnb does not disrupt the hotel industry and suggests easing some of the current restrictions on accommodation sharing in Japan.
期刊介绍：
The Journal of Destination Marketing & Management (JDMM) is an international journal that focuses on the study of tourist destinations, specifically their marketing and management. It aims to provide a critical understanding of all aspects of destination marketing and management, considering their unique contexts in terms of policy, planning, economics, geography, and history. The journal seeks to develop a strong theoretical foundation in this field by incorporating knowledge from various disciplinary approaches. Additionally, JDMM aims to promote critical thinking and innovation in destination marketing and management, expand the boundaries of knowledge, and serve as a platform for international idea exchange.
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