{"title":"Hotel guest-robot interaction experience: A scale development and validation","authors":"Shujie Fang , Xiaoyun Han , Shuping Chen","doi":"10.1016/j.jhtm.2023.10.015","DOIUrl":null,"url":null,"abstract":"<div><p>Service robots is an emerging topic in tourism and hospitality industry. The success of service robots' adoption primarily lies in effective tourist-robot interaction. However, little research has fully explored tourist perception of interaction with service robots. This study aimed to develop a scale for measuring guest-robot interaction experience in hotel context. We utilized a rigorous scale development procedure. First, the construct domain was specified. Second, items were generated by literature review and interviews and then estimated by content validity. Third, data was collected to test the measures: 345 respondents were used for item purification and 307 respondents for scale validation. Ultimately, a four-dimensional (perceived competence, sense of closeness, interaction comfort, and pleasant experience) scale with 18 items was confirmed. This study contributes by providing a useful tool for comprehensively understanding hotel guests’ perception of interaction with service robots and future related research. Implications for hotel management and directions for further research are also discussed.</p></div>","PeriodicalId":51445,"journal":{"name":"Journal of Hospitality and Tourism Management","volume":null,"pages":null},"PeriodicalIF":7.6000,"publicationDate":"2023-11-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://www.sciencedirect.com/science/article/pii/S1447677023001900/pdfft?md5=87721986de00c5a5b3767e5668226bd5&pid=1-s2.0-S1447677023001900-main.pdf","citationCount":"0","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"Journal of Hospitality and Tourism Management","FirstCategoryId":"91","ListUrlMain":"https://www.sciencedirect.com/science/article/pii/S1447677023001900","RegionNum":1,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q1","JCRName":"HOSPITALITY, LEISURE, SPORT & TOURISM","Score":null,"Total":0}
引用次数: 0
Abstract
Service robots is an emerging topic in tourism and hospitality industry. The success of service robots' adoption primarily lies in effective tourist-robot interaction. However, little research has fully explored tourist perception of interaction with service robots. This study aimed to develop a scale for measuring guest-robot interaction experience in hotel context. We utilized a rigorous scale development procedure. First, the construct domain was specified. Second, items were generated by literature review and interviews and then estimated by content validity. Third, data was collected to test the measures: 345 respondents were used for item purification and 307 respondents for scale validation. Ultimately, a four-dimensional (perceived competence, sense of closeness, interaction comfort, and pleasant experience) scale with 18 items was confirmed. This study contributes by providing a useful tool for comprehensively understanding hotel guests’ perception of interaction with service robots and future related research. Implications for hotel management and directions for further research are also discussed.
期刊介绍:
Journal Name: Journal of Hospitality and Tourism Management
Affiliation: Official journal of CAUTHE (Council for Australasian Tourism and Hospitality Education Inc.)
Scope:
Broad range of topics including:
Tourism and travel management
Leisure and recreation studies
Emerging field of event management
Content:
Contains both theoretical and applied research papers
Encourages submission of results of collaborative research between academia and industry.