Upgrading museum experience: Insights into offline visitor perceptions through social media trends

Emerging trends in drugs, addictions, and health Pub Date : 2023-11-23 DOI:10.1016/j.etdah.2023.100137

Biao Gao, Shuangshuang Yu

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引用次数: 0

Abstract

With the rise of the experience economy, visitor experiences and feedback have become central to improving museum services. To enhance their appeal, understanding visitors' real experiences is key. This study, based on online reviews of museums in Jiangxi Province from April 2020 to May 2023 on platforms like Dianping and Ctrip, employs high-frequency keyword analysis, topic analysis, semantic networks, and sentiment analysis to deeply explore visitors' offline experiences. While most visitors provided positive feedback, criticisms were also raised concerning exhibit content, service attitude, and interactive programs. These online feedbacks offer valuable insights, aiding us in understanding and enhancing the offline service experience in museums. This research provides a unique perspective for other museums and cultural institutions, aiming to optimize offline visitor experiences through online social media trends.

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提升博物馆体验:通过社交媒体趋势洞察线下游客的观感

随着体验经济的兴起，游客体验和反馈已成为改善博物馆服务的核心。为了提高他们的吸引力，了解游客的真实体验是关键。本研究基于2020年4月至2023年5月在大众点评、携程等平台上对江西省博物馆的在线评论，采用高频关键词分析、话题分析、语义网络、情感分析等方法，深度挖掘游客的线下体验。虽然大多数参观者给出了积极的反馈，但也有人对展览内容、服务态度和互动项目提出了批评。这些在线反馈提供了宝贵的见解，帮助我们理解和提升博物馆的线下服务体验。这项研究为其他博物馆和文化机构提供了一个独特的视角，旨在通过在线社交媒体趋势优化线下游客体验。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

Emerging trends in drugs, addictions, and health Pharmacology, Psychiatry and Mental Health, Forensic Medicine, Drug Discovery, Pharmacology, Toxicology and Pharmaceutics (General)

CiteScore

2.40

自引率

0.00%

发文量