Development of Tuna Processed Business in Pacitan District, Indonesia

Abstract

This study aimed to formulate alternative business development strategies of processed tuna in KUB Navar Bahari Raya. This study were using strengths, weaknesses, opportunities and threats data of the tuna processed business and were using the SWOT analysis method. Results showed the alternative development strategies include: maintaining product quality to increase customer loyalty, innovating technology to improve production efficiency, improving ability to access capital, optimizing government assistance by to improve the productivity and management capabilities, improving the ability of business management and marketing technology.