Medicaid by Any Other Name? Investigating Malleability of Partisan Attitudes toward the Public Program.

Abstract

Context: Medicaid is the largest health insurance program by enrollment in the United States. The program varies across states and across a variety of dimensions, including what it is called; some states use state-specific naming conventions, for example, MassHealth in Massachusetts.

Methods: In a preregistered online survey experiment (N = 5,807), the authors tested whether public opinion shifted in response to the use of state-specific Medicaid program names for the provision of information about program enrollment.

Findings: Replacing "Medicaid" with a state-specific name resulted in a large increase in the share of respondents reporting that they "haven't heard enough to say" how they felt about the program. This corresponded to a decrease in both favorable and unfavorable attitudes toward the program. Although confusion increased among all partisan groups, there is evidence that state-specific names may also strengthen positive perceptions among Republicans. Providing enrollment information generally did not affect public opinion.

Conclusions: These findings offer suggestive evidence that state-specific program names may muddle understanding of the program as a government-provided benefit. Policy makers seeking to bolster support for the program or claim credit for expanding or improving it may be better served by simply referring to it as "Medicaid."