Social Cognitive Theory and Willingness to Perform Recommended Health Behavior: The Moderating Role of Misperceptions.

IF 3.1 2区医学 Q1 COMMUNICATION

Journal of Health Communication Pub Date : 2024-01-02 Epub Date: 2024-01-09 DOI:10.1080/10810730.2023.2282035

Porismita Borah, Kyle Lorenzano, Eylul Yel, Erica Austin

{"title":"Social Cognitive Theory and Willingness to Perform Recommended Health Behavior: The Moderating Role of Misperceptions.","authors":"Porismita Borah, Kyle Lorenzano, Eylul Yel, Erica Austin","doi":"10.1080/10810730.2023.2282035","DOIUrl":null,"url":null,"abstract":"<p><p>More than 6 million people have died due to the COVID-19 pandemic. In order to slow down the spread of COVID-19, health authorities have created numerous guidelines. In the current study, we use survey data from the U.S. and social cognitive theory (SCT) to examine the associations among self-efficacy, outcome expectancies, and willingness to perform recommended COVID-19 related health behavior. Considering the misinformation-filled information ecology during the pandemic, we also examine the moderating role of misperceptions in these relationships. Our findings show that in general the SCT hypotheses hold for COVID-19 related behavior willingness. The interaction effects with COVID-19 misperceptions show that self-efficacy is not enough to understand people's health behavior. Higher outcome expectancies are important and may be able to overcome even if people held high misperceptions. Our findings have direct implications for communication theory and for health organizations in the contemporary information ecology.</p>","PeriodicalId":16026,"journal":{"name":"Journal of Health Communication","volume":" ","pages":"49-60"},"PeriodicalIF":3.1000,"publicationDate":"2024-01-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"Journal of Health Communication","FirstCategoryId":"3","ListUrlMain":"https://doi.org/10.1080/10810730.2023.2282035","RegionNum":2,"RegionCategory":"医学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"2024/1/9 0:00:00","PubModel":"Epub","JCR":"Q1","JCRName":"COMMUNICATION","Score":null,"Total":0}

引用次数: 0

Abstract

More than 6 million people have died due to the COVID-19 pandemic. In order to slow down the spread of COVID-19, health authorities have created numerous guidelines. In the current study, we use survey data from the U.S. and social cognitive theory (SCT) to examine the associations among self-efficacy, outcome expectancies, and willingness to perform recommended COVID-19 related health behavior. Considering the misinformation-filled information ecology during the pandemic, we also examine the moderating role of misperceptions in these relationships. Our findings show that in general the SCT hypotheses hold for COVID-19 related behavior willingness. The interaction effects with COVID-19 misperceptions show that self-efficacy is not enough to understand people's health behavior. Higher outcome expectancies are important and may be able to overcome even if people held high misperceptions. Our findings have direct implications for communication theory and for health organizations in the contemporary information ecology.

查看原文本刊更多论文

社会认知理论与执行推荐健康行为意愿:误解的调节作用。

COVID-19大流行已导致600多万人死亡。为了减缓COVID-19的传播，卫生当局制定了许多指导方针。在本研究中，我们使用来自美国的调查数据和社会认知理论(SCT)来研究自我效能感、结果预期和执行推荐的COVID-19相关健康行为的意愿之间的关系。考虑到大流行期间充斥着错误信息的信息生态，我们还研究了误解在这些关系中的调节作用。我们的研究结果表明，总的来说，SCT假设适用于COVID-19相关的行为意愿。与COVID-19误解的相互作用表明，自我效能不足以理解人们的健康行为。更高的结果预期是很重要的，即使人们持有很高的误解，也可以克服这一点。我们的研究结果对当代信息生态学中的传播理论和卫生组织具有直接意义。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

求助全文

约1分钟内获得全文求助全文

来源期刊

Journal of Health Communication Multiple-

CiteScore

5.60

自引率

4.50%

发文量

期刊介绍： Journal of Health Communication: International Perspectives is the leading journal covering the full breadth of a field that focuses on the communication of health information globally. Articles feature research on: • Developments in the field of health communication; • New media, m-health and interactive health communication; • Health Literacy; • Social marketing; • Global Health; • Shared decision making and ethics; • Interpersonal and mass media communication; • Advances in health diplomacy, psychology, government, policy and education; • Government, civil society and multi-stakeholder initiatives; • Public Private partnerships and • Public Health campaigns. Global in scope, the journal seeks to advance a synergistic relationship between research and practical information. With a focus on promoting the health literacy of the individual, caregiver, provider, community, and those in the health policy, the journal presents research, progress in areas of technology and public health, ethics, politics and policy, and the application of health communication principles. The journal is selective with the highest quality social scientific research including qualitative and quantitative studies.