FEATURES OF THE FORMATION OF THE REPUTATION OF BANKING ORGANIZATIONS AMONG WORKING RUSSIAN AND FOREIGN STUDENTS

Abstract

The purpose of the study. To describe the features of the process of formation of the reputation of Russian banks among Russian and foreign students. Conclusions. As a result of the study, a list of some features of the formation of the reputation of banks among foreign students was identified, models for the formation of the reputation of banking organizations were described, depending on what aspects and at what levels the bank’s activities are of great importance for the student client, the reputation of the most popular banks of the Russian Federation (Sberbank of Russia, VTB, Alfabank, Tinkoff, Rosbank, Otkritie, Gazprombank, Moscow Industrial Bank, Raiffeisenbank), and also the definition of the concept of “reputation” has been clarified.