Collective Behaviours: Mediation Mechanisms Underlying the Influence of Descriptive and Injunctive Norms

IF 2 4区心理学 Q3 PSYCHOLOGY, SOCIAL

International Review of Social Psychology Pub Date : 2023-11-13 DOI:10.5334/irsp.806

Lisa Selma Moussaoui, Katherine M. White, Olivier Desrichard

引用次数: 0

Abstract

Conformity to descriptive and injunctive norms has been explained by informational and normative social influence. We argue that in addition to these two types of social influence, outcome expectancy can mediate descriptive norms’ impact on people’s intentions in the case of collective behaviours such as hand washing to prevent virus spread. Two studies manipulate norm type (descriptive vs injunctive) and norm level (low vs high) and show their effects on intention to perform the behaviour. In Study 1 (N = 216), outcome expectancy was positively influenced by descriptive norm and was associated with intention. In Study 2 (N = 731), outcome expectancy was influenced by descriptive but also by injunctive norm. Similar to Study 1, outcome expectancy was significantly associated with intention. Our data support the idea outcome expectancy is an important antecedent of intention and an additional mechanism underlying the effects of descriptive norms and, in some instances, injunctive norms.

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集体行为:描述规范和禁令规范影响的中介机制

信息性和规范性的社会影响解释了对描述性和禁令性规范的遵从。我们认为，除了这两种类型的社会影响外，结果预期还可以调解描述性规范对集体行为(如洗手以防止病毒传播)中人们意图的影响。两项研究操纵规范类型(描述性与禁令性)和规范水平(低与高)，并显示它们对执行行为意图的影响。在研究1 (N = 216)中，结果期望受到描述性规范的正影响，并与意向相关。在研究2 (N = 731)中，结果期望受到描述性规范和禁令规范的影响。与研究1类似，结果预期与意向显著相关。我们的数据支持这一观点，即结果预期是意图的重要前提，是描述性规范和某些情况下的禁令规范影响的附加机制。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

International Review of Social Psychology PSYCHOLOGY, SOCIAL-

CiteScore

5.20

自引率

8.00%

发文量

审稿时长

16 weeks

期刊介绍： The International Review of Social Psychology (IRSP) is supported by the Association pour la Diffusion de la Recherche Internationale en Psychologie Sociale (A.D.R.I.P.S.). The International Review of Social Psychology publishes empirical research and theoretical notes in all areas of social psychology. Articles are written preferably in English but can also be written in French. The journal was created to reflect research advances in a field where theoretical and fundamental questions inevitably convey social significance and implications. It emphasizes scientific quality of its publications in every area of social psychology. Any kind of research can be considered, as long as the results significantly enhance the understanding of a general social psychological phenomenon and the methodology is appropriate.