Chinese Cultural Soft Power Research: Based on Li Ziqi Case

Abstract

The purpose of this research is about the soft power of Chinese culture, taking Li Ziqi as a case. Li Ziqi’s videos has been recognized and appreciated by the government for its shaping of China’s national image in the cultural dimension, judging from the attitude of official media such as People’s Daily and CCTV to its reporting. China also explores more possibilities for shaping its national image and presents a more diversified, richer, and wonderful China. With “high-speed rail”, “China C919 Plane”, and other aspects, Li Ziqi is also a manifestation of China’s cultural soft power.