ECOPRENEURSHIP AND ORGANISATIONAL PERFORMANCE: A STUDY OF QUOTED PAINT MANUFACTURING FIRMS IN NIGERIA

Abstract

This study investigates the impact of ecopreneurship on the organisational performance of quoted paint manufacturing companies in Nigeria. The objective of the study is to examine the dimensions of ecopreneurship, including eco-innovation, eco-production, green supply chain management, waste management, and eco-marketing, and their influence on organizational performance. The study also explores the moderating effects of environmental commitment and government regulations on this relationship. The study adopts a positivist research philosophy and employs a quantitative research approach. The study population consists of 438 employees from four paint manufacturing companies listed on the Nigerian Exchange, namely CAP Plc, Berger Paints Plc, Meyer Paint Plc, and Premier Paints Plc. Questionnaires were used as the primary data collection method, and a pilot study was conducted to validate the questionnaire. The data were analyzed using descriptive and inferential statistical methods, including multiple regression analysis and hierarchical regression analysis. The findings of the study indicate that eco-marketing has a positive and significant effect on the organizational performance of quoted paint manufacturing companies in Nigeria (β = 0.466, t = 5.195, p < 0.05). Eco-innovation (β = 0.082, t = 0.748, p>0.05) and waste management (β = 0.057, t = 0.511, p>0.05) show positive but insignificant effects, while eco-production (β = -0.136, t = -1.093, p>0.05) and green supply chain management (β = -0.051, t = -0.447, p>0.05) exhibit negative but insignificant effects on organizational performance. The overall relationship between ecopreneurship dimensions and organizational performance is positive but relatively low, with the dimensions accounting for only 9.5% of the variations in organizational performance. An environmental commitment was found to moderate the relationship between ecopreneurship and organizational performance. In conclusion, the study highlights the importance of adopting ecopreneurial practices, particularly eco-marketing, to enhance the organizational performance of quoted paint manufacturing companies in Nigeria. It emphasizes the need for a strong commitment to environmental sustainability within organizations and suggests the integration of environmentally friendly production processes. Regulators and policymakers are encouraged to formulate and enforce policies that promote ecopreneurship practices in order to ensure environmental protection and enhance organisational performance.