‘Axós no mercado’: The trade of Candomblé fashion in Salvador, Bahia

Abstract

This article investigates the production and consumption of Candomblé clothing in Salvador, Bahia, Brazil, exploring its historical roots and significance within Afro-religious culture. The study analyses the contemporary Candomblé fashion industry, interviewing both older, established seamstresses and younger practitioners. Candomblé attire serves as a marker of identity and hierarchy within a religion that has faced historical racism and persecution. With a growing destigmatization and tourism influence, Candomblé clothing has gained visibility and commercial value. The emergence of a new generation of seamstresses contributes to the revival of traditional techniques and creates a market for Candomblé fashion. Overall, the article provides valuable insights into the evolving role of Candomblé clothing in Brazilian Afro-religious culture.