Black issue publics online: securing political knowledge through selective exposure

IF 6.1 1区 文学 Q1 COMMUNICATION
Mona S Kleinberg
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Abstract

Abstract Political knowledge is fundamental to democratic politics. I develop a group-centered theory of political knowledge acquisition in the current media environment, which includes both high- and low-choice media, in this article. I argue that group identity prompts selective exposure to media content, which gives rise to specialized group-relevant political knowledge. This specialized knowledge is deeply relevant to the group and cannot be measured with indicators of general political knowledge. I show that selective exposure is the crucial mechanism facilitating specialized knowledge: Both selective exposure to Black-oriented content and use of high-choice media (the Internet) increase group-relevant knowledge among Black issue publics. This research speaks to scholarship examining the role of digital media in democratic politics and illustrates that the affordances of the Internet, and particularly selective exposure, are crucial to marginalized groups, who do not see their interests represented in mainstream media content, but who can access such information online.
在线黑人问题公众:通过选择性曝光获取政治知识
摘要政治知识是民主政治的基础。在这篇文章中,我提出了一个以群体为中心的理论,研究当前媒体环境下的政治知识获取,其中包括高选择和低选择的媒体。我认为,群体认同促使人们选择性地接触媒体内容,从而产生与群体相关的专业政治知识。这种专业知识与群体密切相关,不能用一般政治知识的指标来衡量。我表明选择性接触是促进专业知识的关键机制:选择性接触面向黑人的内容和使用高选择媒体(互联网)都增加了黑人问题公众的群体相关知识。这项研究对研究数字媒体在民主政治中的作用的学者进行了探讨,并说明了互联网的功能,特别是选择性曝光,对边缘化群体至关重要,这些群体看不到主流媒体内容代表他们的利益,但他们可以在网上获取这些信息。
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来源期刊
Journal of Communication
Journal of Communication COMMUNICATION-
CiteScore
11.60
自引率
5.10%
发文量
41
期刊介绍: The Journal of Communication, the flagship journal of the International Communication Association, is a vital publication for communication specialists and policymakers alike. Focusing on communication research, practice, policy, and theory, it delivers the latest and most significant findings in communication studies. The journal also includes an extensive book review section and symposia of selected studies on current issues. JoC publishes top-quality scholarship on all aspects of communication, with a particular interest in research that transcends disciplinary and sub-field boundaries.
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