LGBT Friendliness: Internal Actions and Marketing Communications

IF 2.6 4区管理学 Q2 HOSPITALITY, LEISURE, SPORT & TOURISM

Journal of Quality Assurance in Hospitality & Tourism Pub Date : 2023-10-16 DOI:10.1080/1528008x.2023.2270165

Heejung Ro, Marryam Khan

引用次数: 0

Abstract

ABSTRACTDespite the importance of LGBT friendliness, little attention has been paid to this construct in the travel and hospitality research. This research investigates LGBT friendliness of a company by examining its underlying dimensions and exploring differences in those dimensions by sexual orientation openness level. The results show that LGBT friendliness of a company is composed of two dimensions: LGBT-internal actions and LGBT-marketing communications. The results also show that homosexual customers who are more open about their sexual orientation indicate higher importance in both dimensions of LGBT friendliness, compared to those who are less open about their sexual orientation.KEYWORDS: LGBT friendlinessInternal actionsMarketing communicationsexual orientation openness Disclosure statementNo potential conflict of interest was reported by the author(s).

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同性恋友好:内部行动和营销传播

【摘要】尽管同性恋友好的重要性，但在旅游和酒店研究中，这一建构却很少受到关注。本研究考察了一家公司对LGBT友好的潜在维度，并通过性取向开放程度来探索这些维度的差异。结果表明，企业的LGBT友好度由两个维度组成:LGBT内部行为和LGBT营销传播。结果还显示，与那些对自己的性取向不太公开的同性恋顾客相比，那些对自己的性取向更开放的同性恋顾客在同性恋友好的两个维度上都表现出更高的重要性。关键词:LGBT友好内部行为营销传播性取向公开性披露声明作者未报告潜在的利益冲突。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

Journal of Quality Assurance in Hospitality & Tourism HOSPITALITY, LEISURE, SPORT & TOURISM-

CiteScore

7.00

自引率

18.20%

发文量

期刊介绍： The Journal of Quality Assurance in Hospitality & Tourism serves as a medium to share and disseminate new research findings, theoretical development and superior practices in hospitality and tourism. The journal aims to publish cutting-edge, empirically and theoretically sound research articles on quality planning, development, management, marketing, evaluation, and adjustments within the field. Readers of the journal stay up-to-date on the latest theory development and research findings, ways to improve business practices, successful hospitality strategies, maintenance of profit requirements, and increasing market share in this complex and growing field. Comprised of conceptual and methodological research papers, research notes, case studies, and review books and conferences the Journal of Quality Assurance in Hospitality & Tourism offers readers examples of real world practices and experiences that involve: -Organizational development and improvement -Operational and efficiency issues -Quality policy and strategy development and implementation -Quality function deployment -Quality experiences in hospitality industry -Service quality improvement and customer satisfaction -Managerial issues, such as employee empowerment & benefits, quality costs, & returns on investment -The role and participation of private and public sectors, including residents -International, national, and regional tourism; tourism destination sites; arid systems of tourism