The Impact of Social Media Adoption on SMEs’ Performance: A TOE Framework Content Analysis

International Journal of Economics and Management Pub Date : 2023-08-31 DOI:10.47836/ijeam.17.2.02

TUAN SITI MASTAZAMEATUN LONG TUAN KECHIK, AZYANEE LUQMAN, CHEAM CHAI LI, FARHANIM LEMAN

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引用次数: 0

Abstract

This content analysis aims to investigate how the Technology-Organization-Environment (TOE) framework can be used in the field of business management. The selected articles were confined within TOE framework, social media adoption as the mediator and small and medium sized-enterprises’ (SMEs) performance in Kelantan, Malaysia. A total of 15 articles were regarded as fitting the scope. The articles were analysed using the QSR NVivo 10 software in which coding and categorisation of the attributes according to the list of nodes were performed. As a result, the content analysis suggests that technological, organizational and environmental context sub-dimensions could be considered for the TOE framework in future research. Apart from that, future researchers could refer to the frequency analysis performed on those 15 articles in providing practical recommendations and guidelines for SME managers to effectively leverage social media platforms to enhance performance within the TOE framework. Overall, this research provides a comprehensive and systematic approach to studying the impact of social media adoption on SMEs’ performance.

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社会化媒体对中小企业绩效的影响:一个TOE框架内容分析

本内容分析旨在探讨如何将技术-组织-环境(TOE)框架应用于企业管理领域。选定的文章被限制在TOE框架内，社交媒体采用作为中介和马来西亚吉兰丹的中小企业(SMEs)绩效。总共有15篇文章被认为符合该范围。使用QSR NVivo 10软件对文章进行分析，根据节点列表对属性进行编码和分类。因此，内容分析表明，在未来的研究中，技术、组织和环境语境子维度可以被考虑纳入TOE框架。除此之外，未来的研究人员可以参考对这15篇文章进行的频率分析，为中小企业管理者提供实用的建议和指南，以有效地利用社交媒体平台来提高TOE框架内的绩效。总体而言，本研究提供了一个全面和系统的方法来研究社交媒体采用对中小企业绩效的影响。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

International Journal of Economics and Management Economics, Econometrics and Finance-Economics, Econometrics and Finance (all)

CiteScore

1.80

自引率

0.00%

发文量

期刊介绍： The journal focuses on economics and management issues. The main subjects for economics cover national macroeconomic issues, international economic issues, interactions of national and regional economies, microeconomics and macroeconomics policies. The journal also considers thought-leading substantive research in the finance discipline. The main subjects for management include management decisions, Small Medium Enterprises (SME) practices, corporate social policies, digital marketing strategies and strategic management. The journal emphasises empirical studies with practical applications; examinations of theoretical and methodological developments. The journal is committed to publishing the high quality articles from economics and management perspectives. It is a triannual journal published in April, August and December and all articles submitted are in English. IJEM follows a double-blind peer-review process, whereby authors do not know reviewers and vice versa. Peer review is fundamental to the scientific publication process and the dissemination of sound science.