PENGARUH PERANCANGAN KONTEN TIKTOK VINA MULIANA (@VMULIANA) TERHADAP KEBUTUHAN INFORMASI PADA KALANGAN FOLLOWERS

Abstract

The role of Tiktok @Vmuliana certainly has several information needs that intersect with various aspects, including cognitive needs, affective needs, comprehensive needs, social needs, and the need to share with followers. The purpose of this study is to find out how much influence @Vmuliana has on meeting information needs among followers. This research is a quantitative descriptive study. informant determination technique using purposive sampling. The technique of obtaining samples using the simple random sampling method using the slovin formula obtained by 100 respondents. Data collection techniques use questionnaires, libraries and documentation. Data validity using correlation product moment. Data analysis techniques use simple regression analysis. This goal is to find out the influence of Vina Muliana's Tiktok content on meeting the information needs of followers. The respondents in this study were follower of Vina Muliana's Tiktok account with the persistence of the number of samples calculated using the formula. The theory used is the Use and Gratification theory which has the assumption that the use of media plays an active role in choosing and using which media is appropriate to meet its needs, in this case it is an information need.