Theoretical and methodological aspects of analysing the foreign economic activity of enterprises

Abstract

It is important for enterprises to determine exactly the current reserves for the development of export activities and, based on them, make adequate and objective management decisions regarding the further implementation of foreign economic activity. Therefore, the purpose of the study is to develop a comprehensive methodology for analysing foreign economic activity based on the determination of factors of the external and internal environment of the enterprise functioning, which affect the analysis of foreign economic activity, as well as the study of the process of implementing a comprehensive methodology for analysing foreign economic activity of the enterprise, based on the consistent implementation of stages: the stage of information and analytical support, the analytical and calculation stage, and the management stage – analytical processing of calculations and the formulation of reasonable conclusions. The study used the following methods: dialectical, analysis and synthesis, comparison, theoretical generalisation, and tabular method. The process of implementing a comprehensive methodology for analysing the foreign economic activity of the enterprise is considered, which provides an opportunity to obtain complete and objective information on the state of implementation of the foreign economic activity of the enterprise, the development and implementation of the foreign economic strategy. Recommended indicators of a comprehensive methodology for analysing the company's foreign economic activity are proposed, which are grouped into four main categories: indicators of export growth and growth rates, relative export indicators, efficiency indicators, and structure indicators. The generalised theoretical provisions obtained in the course of the study can be used in the activities of enterprises to analyse foreign economic activity