A STUDY ON FACTORS INFLUENCING THE CONSUMER BUYING BEHAVIOR WITH REFERENCE TO ORGANIZED APPAREL RETAIL OUTLETS

Abstract

The aim of the article is to present current trends in the expectations of producers operating on the B2B market towards suppliers in the field of ensuring and improving the quality of products and processes. The analysis of the literature allows to conclude that the fulfillment of these expectations by suppliers is largely achieved through the implementation of guidelines contained in international organizational standards in the field of quality and environmental management, as well as elements of the Toyota Production System (such as Kaizen, 5S, TPM) or the based on the concept of Lean Management. The results of the empirical research (with the use of the CATI technique) indicate that manufacturing companies that are buyers in their expectations towards suppliers focus mainly on improving the technical quality of products, shortening the time of order fulfillment, reducing operating costs.