A systematic approach to examine the attitudes of actors towards objectives: a case study of football industry in Turkey

Abstract

A strategic framework, comprises of two scenario planning methods, is proposed for football clubs to improve their ability to respond to both expected and unprecedented changes in the environment and to increase their performance both as sports clubs and business corporations. The proposed strategic framework, including social and political perspectives as well as sports and financial success, will be useful to overcome the lack of a comprehensive view both in the literature and practice. MICMAC is used to focus on the objectives having a relatively high impact on the system, while positions of the actors on the important objectives and possible alliances and conflicts among them are examined by MACTOR. The findings are used to reveal the important projects helping to achieve the determined objectives. Considering the differences in the economic, political, and social environment of different leagues, the steps of the framework can easily be applied to any league by consulting experts.