AN EXPLORATORY STUDY ON CONSUMER PREFERENCES AND PRIORITIES IN THE REAL ESTATE MARKET OF AHMEDABAD DISTRICT

Abstract

The Ahmedabad real estate market is fast increasing, and people's purchasing decisions are always shifting, based on criteria such as location, income level, pricing, and facilities. Based on a sample size of 261 respondents collected via a Google form, the purpose of this study is to better understand the shifting trends and preferences in Ahmedabad's residential real estate market. According to the survey, location is the most important factor for Ahmedabad residents when looking for new home properties, emphasising the importance of accessibility and ease. This research can help real estate developers, investors, and policymakers promote the development of affordable housing options and long-term growth in Ahmedabad's real estate sector.