Sustainable Tourism Development in Border Regions: A Case Study of Kermanshah Province

Abstract

Abstract: Tourism has evolved into a multifaceted global industry with significant impacts on socio-economic, environmental, and cultural aspects. Identifying regions with untapped tourism potential and evaluate their position within the tourism industry are fundamental to future tourism planning. Sustainable tourism is emerging as a crucial opinion, particularly in border regions, aiming to relieve the adverse consequences of unregulated tourism growth. Kermanshah Province in Iran serves as a case study in this research, offering diverse historical, cultural, and natural attractions. Prioritizing these attractions is vital for effective tourism planning, ensuring that local authorities and businesses issue resources strategically. However, Kermanshah also faces several barriers and challenges, including insufficient infrastructure, weak marketing activities, inadequate tourism management, and increasing interest in foreign travel.To capitalize on its vast tourism potential, Kermanshah needs comprehensive planning, infrastructure development, effective marketing strategies, and coordinated tourism management. These efforts are essential to overcome the identified challenges and encourage sustainable tourism in the region. Kermanshah has the potential to position itself as a prominent global sustainable tourism destination, contributing to socio-economic development and cultural exchange.