DIGITAL EMPLOYEE EXPERIENCE AND ORGANIZATIONAL PERFORMANCE: A STUDY OF THE TELECOMMUNICATIONS SECTOR IN OMAN

IF 0.9 Q4 BUSINESS
S. Porkodi, Shahla Said Khamis Al Balushi, Marwa Khalid Mohammed Al Balushi, Khulood Othman Rashid Al Hadi, Zulfa Is’haq Murad Al Balushi
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引用次数: 0

Abstract

Purpose – The study aims at assessing the effect of digital employee experience on organisational performance, particularly in the telecommunications sector in the Sultanate of Oman, using quantitative and qualitative analysis. Research methodology – The techniques used in this empirical research include scientific literature analysis, correlation analysis, multiple regression, and sentiment analysis. Findings – The results indicate that organisational performance has a higher association with elements of the digital employee experience like work environment, organisational culture, training availability, technology accessibility, digital tool usability, and leadership support and is statistically significant at the 5% level. Also, 80% of respondents were favourable or indifferent about their digital experience. Research limitations – The study exclusively covers Oman’s telecoms industry and six important digital employee experience elements, so additional factors and industries may be examined further. A direct interview may improve findings since self-reported responses from individuals with demanding work schedules may be biased. Practical implications – Telecommunication companies must increase their efforts to engage employees in the use of digital tools and encourage their employees to utilise the different digital technologies. Originality/Value – The study investigated the six elements of the digital experience of telecom employees and its impact on organisational performance with multiple regression and sentiment analysis.
数字化员工经验和组织绩效:阿曼电信部门的研究
目的-本研究旨在通过定量和定性分析,评估数字化员工体验对组织绩效的影响,特别是在阿曼苏丹国的电信行业。研究方法-本实证研究中使用的技术包括科学文献分析,相关分析,多元回归和情感分析。研究结果-结果表明,组织绩效与数字化员工体验的要素(如工作环境、组织文化、培训可用性、技术可及性、数字化工具可用性和领导支持)有更高的相关性,在5%的水平上具有统计学意义。此外,80%的受访者对他们的数字体验表示满意或不满意。研究局限性-该研究仅涵盖阿曼的电信行业和六个重要的数字员工体验元素,因此可能会进一步研究其他因素和行业。直接访谈可能会改善调查结果,因为工作时间紧迫的个人自我报告的反应可能会有偏差。实际影响-电信公司必须加大努力,让员工参与使用数字工具,并鼓励员工使用不同的数字技术。原创性/价值-本研究以多元回归及情绪分析的方法,探讨电信员工数码体验的六个要素及其对组织绩效的影响。
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来源期刊
CiteScore
3.20
自引率
0.00%
发文量
14
审稿时长
8 weeks
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