Impact of COVID-19 on the Structure of Morning Shows in Bulgaria in Period 2020 – 2023

Maria Konstantinova
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Abstract

This report examines the impact of the COVID-19 pandemic on the structure of the four main morning blocks in Bulgaria – “The Day Begins” on BNT, “Hello, Bulgaria” on Nova Television, “This Morning” on BTV and “Bulgaria Morning” on Bulgaria ON AIR. The purpose of the report is to track how the content and structure of the four morning television blocks changes due to the impact of the pandemic over a period of two years (from 2020 to 2023). When choosing the methodology for conducting the research, the nature of the set goal is taken into account, adhering to the principles of high ethics and efficiency of quantitative and qualitative indicators and criteria. The results highlight the different methods used to change the structure and content of morning TV blocks in the covid period. In conclusion, it is clear that each of the television stations has taken different ways to deal with the covid crisis without depriving the audience of information on all current topics in our country and around the world. Despite the imposed change of operation, all four morning television blocks retain their structure of topics and guests, all relying on a rotating change of presenters and online conversations via video link.
2019冠状病毒病对保加利亚2020 - 2023年早间节目结构的影响
本报告探讨了2019冠状病毒病大流行对保加利亚四个主要早间节目结构的影响,即BNT的“新的一天开始”节目、Nova电视台的“你好,保加利亚”节目、BTV的“今晨”节目和Bulgaria on AIR的“保加利亚早间”节目。该报告的目的是跟踪在两年期间(从2020年到2023年),由于疫情的影响,四个早间电视节目的内容和结构如何发生变化。在选择进行研究的方法时,考虑到所设定目标的性质,坚持高度道德和效率的原则,定量和定性指标和标准。结果突出了新冠肺炎期间早间电视节目结构和内容变化的不同方法。总之,很明显,每个电视台都采取了不同的方式来应对covid危机,而不会剥夺观众对我国和世界各地所有当前主题的信息。尽管被迫改变了运作方式,但所有四个早间电视节目都保留了它们的主题和嘉宾结构,都依赖于轮流更换主持人和通过视频链接进行的在线对话。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
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