ANALISIS USER EXPERIENCE PADA PLATFORM LINKEDIN MENGGUNAKAN METODE USER EXPERIENCE QUESTIONNAIRE

Siti Indriyana, Tasyifa Nafsiah Muthmainah, Azhari Ali Ridha
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Abstract

LinkedIn is the largest professional networking application in the world, classified as a social networking site (SNS) application. Indonesia is one of the countries with the highest number of active LinkedIn users. To ensure user comfort, LinkedIn regularly updates their application. However, recently there have been some negative ratings regarding the LinkedIn application. To directly assess this, a research study was conducted to determine user satisfaction while interacting with the features available on LinkedIn. This research was carried out using the user experience questionnaire method, with 35 respondents participating. This method consists of 26 questions representing six assessment indicators, including attractiveness, efficiency, perspicuity, dependability, stimulation, and novelty. The indicator with the highest score is stimulation, with a score of 1.48, which is categorized as good. On the other hand, the lowest indicator score is perspicuity, which only obtained a score of 0.79, below average. Overall, LinkedIn has received predominantly positive feedback. However, it is still recommended to continue innovating, especially focusing on improving perspicuity aspects that are tailored to the needs and issues faced by users.
分析用户体验平台领英蒙古纳坎的用户体验问卷
LinkedIn是世界上最大的专业网络应用,被归类为社交网站(SNS)应用。印度尼西亚是LinkedIn活跃用户数量最多的国家之一。为了确保用户的舒适,LinkedIn会定期更新他们的应用程序。然而,最近有一些关于领英应用程序的负面评价。为了直接评估这一点,我们进行了一项研究,以确定用户在与LinkedIn上可用功能交互时的满意度。本研究采用用户体验问卷法进行,共有35名受访者参与。该方法由26个问题组成,代表6个评估指标,包括吸引力、效率、清晰度、可靠性、刺激和新颖性。得分最高的指标是“兴奋度”,得分为1.48分,属于“良好”。另一方面,清晰度指标得分最低,仅为0.79分,低于平均水平。总体而言,LinkedIn收到的反馈大多是正面的。但是,仍然建议继续创新,特别是着重于改进针对用户需求和面临的问题的清晰性方面。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
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