Investigating the interaction effects of Halal label and green label by price on the purchase intention of Halal organic food

Q2 Agricultural and Biological Sciences

Journal of Foodservice Business Research Pub Date : 2023-10-13 DOI:10.1080/15378020.2023.2265797

Manijeh Bahrainizad, Fateme Abedini

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引用次数: 0

Abstract

ABSTRACTThe increase in demand for Halal and green foods, which is the inclination of their final costs, has highlighted the need to scrutinize the pricing for these products. This study aims to measure the effect of differences in price levels, Halal label, and green label on the purchase intention of Halal organic food. The present study is an experimental study. As a between-subject study, the experiment is 2 (price level: high vs. low) × 2 (green label: green vs. non-green) × 2 (Halal label: Halal vs. non-Halal). The findings indicated that the difference between price levels of the Halal/non-Halal pair leads to a difference in the intention to purchase. Furthermore, the difference between price levels of the green/non-green feature leads to a difference in the intention to purchase. As a result, price, Halal, and green label interact with the purchase intention of Halal organic food. Business owners and marketers could employ the findings of this research in determining the appropriate price levels of products with differing green and Halal features to improve the purchase intention of potential customers. This is the first study to examine the effect of price on green and halal products.KEYWORDS: PricingHalal labelgreen labelHalal organic food Disclosure statementNo potential conflict of interest was reported by the author(s).

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通过价格调查清真标签和绿色标签对清真有机食品购买意愿的交互作用

【摘要】对清真食品和绿色食品需求的增加，是其最终成本的倾向，突出了审查这些产品定价的必要性。本研究旨在衡量价格水平、清真标签和绿色标签的差异对清真有机食品购买意愿的影响。本研究为实验性研究。作为受试者间研究，实验为2(价格水平:高与低)× 2(绿色标签:绿色与非绿色)× 2(清真标签:清真与非清真)。调查结果表明，清真/非清真食品价格水平的差异导致了购买意愿的差异。此外，绿色/非绿色特征的价格水平差异导致了购买意愿的差异。因此，价格、清真和绿色标签与清真有机食品的购买意愿相互作用。企业所有者和营销人员可以利用这项研究的结果来确定具有不同绿色和清真特征的产品的适当价格水平，以提高潜在客户的购买意愿。这是第一个研究价格对绿色和清真产品影响的研究。关键词:定价清真标签绿色标签清真有机食品披露声明作者未报告潜在的利益冲突

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来源期刊

Journal of Foodservice Business Research Agricultural and Biological Sciences-Food Science

CiteScore

4.40

自引率

0.00%

发文量

期刊介绍： The Journal of Forecasting is an international journal that publishes refereed papers on forecasting. It is multidisciplinary, welcoming papers dealing with any aspect of forecasting: theoretical, practical, computational and methodological. A broad interpretation of the topic is taken with approaches from various subject areas, such as statistics, economics, psychology, systems engineering and social sciences, all encouraged. Furthermore, the Journal welcomes a wide diversity of applications in such fields as business, government, technology and the environment.