{"title":"Examining the Implications of Negativity Perceptions for Enterprise Social Media Use","authors":"Ward van Zoonen, Anu E. Sivunen, Jeffrey W. Treem","doi":"10.1080/15213269.2023.2269835","DOIUrl":null,"url":null,"abstract":"Many organizations fail to optimally benefit from voluntary communication and collaboration tools – e.g. enterprise social media (ESM) – where use depends on workers’ discretionary behaviors. This study explores how ESM use is informed by employees’ perceptions of the content these media convey. Specifically, this paper reports on a survey study (N = 619) to examine the relationship between negativity perceptions and ESM use, through pro-sharing norms and knowledge-sharing intentions. The findings indicate that negativity perceptions of online communication are met with avoidance responses by organizational members and are associated with low platform usage. This relationship is partially mediated by pro-sharing norms and knowledge-sharing intentions, such that negativity perceptions undermine pro-sharing norms and lower knowledge-sharing intention, ultimately reducing ESM use. The findings highlight a potential difference in the underlying psychological mechanisms related to negative media content in organizational environments compared to public and mass media environments. This study integrates media selection literature and media psychology perspectives to study technology adoption and expands our understanding of the potential barriers and drivers of platform use in organizational contexts.","PeriodicalId":47932,"journal":{"name":"Media Psychology","volume":null,"pages":null},"PeriodicalIF":3.4000,"publicationDate":"2023-10-13","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"Media Psychology","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.1080/15213269.2023.2269835","RegionNum":2,"RegionCategory":"心理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q1","JCRName":"COMMUNICATION","Score":null,"Total":0}
引用次数: 0
Abstract
Many organizations fail to optimally benefit from voluntary communication and collaboration tools – e.g. enterprise social media (ESM) – where use depends on workers’ discretionary behaviors. This study explores how ESM use is informed by employees’ perceptions of the content these media convey. Specifically, this paper reports on a survey study (N = 619) to examine the relationship between negativity perceptions and ESM use, through pro-sharing norms and knowledge-sharing intentions. The findings indicate that negativity perceptions of online communication are met with avoidance responses by organizational members and are associated with low platform usage. This relationship is partially mediated by pro-sharing norms and knowledge-sharing intentions, such that negativity perceptions undermine pro-sharing norms and lower knowledge-sharing intention, ultimately reducing ESM use. The findings highlight a potential difference in the underlying psychological mechanisms related to negative media content in organizational environments compared to public and mass media environments. This study integrates media selection literature and media psychology perspectives to study technology adoption and expands our understanding of the potential barriers and drivers of platform use in organizational contexts.
期刊介绍:
Media Psychology is an interdisciplinary journal devoted to publishing theoretically-oriented empirical research that is at the intersection of psychology and media communication. These topics include media uses, processes, and effects. Such research is already well represented in mainstream journals in psychology and communication, but its publication is dispersed across many sources. Therefore, scholars working on common issues and problems in various disciplines often cannot fully utilize the contributions of kindred spirits in cognate disciplines.