Examine the moderating effect of personal innovativeness on e-wallets usage: An empirical study

Abstract

E-wallets have been widely adopted as a convenient mode of payment. However, there are still many consumers who are hesitant to use e-wallets due to various reasons. Personal Innovativeness (PI) is a key factor in whether consumers use new technologies, such as e-wallets. This study shows the relationship of Personal Innovativeness (PI) that affects e-wallet use, and how Personal Innovativeness (PI) affects consumers’ views of e-wallets and their willingness to adopt and use this technology. A survey was conducted among a sample of 350 respondents in the age range of 18 to 50 years old. The findings of the research demonstrated that personal Innovativeness has a significant impact on e-wallet use. People with higher Personal Innovativeness (PI) are likelier to use e-wallets. The research suggests that companies that make and market e-wallets should consider PI when making and promoting their solutions to make them more popular and used. The results show that e-wallets should focus on users with higher PI and highlight their creative and easy features. This method could involve custom marketing to increase user engagement and the benefits of e-wallets. The data could also be used to develop new ways to market e-wallets and get more customers to use them.