THE MAIN FACTORS OF INFLUENCE ON THE COMPETITIVENESS OF PRODUCTS OF ENTERPRISES OF THE FLOUR INDUSTRY

Abstract

Introduction. The resource potential of agri-food production of the economy of Ukraine determines the expediency of its orientation towards the strategy of self-sufficiency in solving the problem of food security at the national level, as well as the important role of the export of agri-food products for the development of the agrarian sector. World trends associated with globalization, increasing degree of openness of economies and increasing their interdependencies lead to increased requirements for national production from the point of view of their competitiveness. The formation of the competitiveness of products of enterprises of the flour milling industry depends on a number of factors, which objectively complicates the process of its management. Depending on the level and scope of action, such factors are proposed to be combined into 10 groups in order to systematize the analysis of the competitiveness of enterprises in the flour milling industry: 1) resource; 2) innovative; 3) microeconomic; 4) sectoral; 5) infrastructure and logistics; 6) macroeconomic; 7) institutional and regulatory; 8) foreign trade; 9) social; 10) ecological. The hypothesis of the scientific research consists in the study of the influence of external and internal factors on the competitiveness of products of enterprises of the flour industry. The purpose of the study is to analyze and justify the impact of factors on the competitiveness of the products of the enterprises under study. The methodology of scientific research is general scientific research methods, in particular: induction and deduction, comparison, expert analysis, grouping method. Conclusions and prospects for further research. It has been proven that competitiveness is a multi-component characteristic of products, business entity, region, industry, country, and also depends on factors of time and place, which lead to certain difficulties in its assessment. There is a close relationship between the formation of competitiveness at all its levels. Factors of competitiveness of the enterprise, industry, country will affect the competitiveness of products, which in turn affects the competitiveness of subjects at different levels. But in different groups of factors there are those that have a positive influence on the formation of competitiveness, and those that exert a negative influence. Keywords: European integration; innovative development; competitiveness; competitive advantages; influencing factors; products of enterprises of the flour industry.