MANAGING THE REPUTATIONAL RISK OF AN ENTERPRISE IN THE ECONOMIC SECURITY SYSTEM

Abstract

The paper addresses the actual scientific and practical problem of deepening the theoretical foundations of managing an enterprise's reputation risks in the system of its economic security and developing practical recommendations for assessing the impact of an entity's reputation risks on its economic security. The existence of various approaches to the determination of reputational risk has led to the emergence of a considerable number of different in the methodological and instrumental aspect of methods of its assessment, which are not systematic and complex in nature. Existing methods of quantitative assessment of reputational risk can be divided into two groups: a priori - based on theoretical provisions and formulate requirements regarding the results of management decisions; empirical - based on the study of past events and the processing of information, including statistical one. An analysis of general approaches to risk assessment has shown that the lack of consensus on assessing the reputational risk of an enterprise makes it impossible to manage it. Therefore, the proposed methodical tool for assessing the reputational risk of the enterprise, based on the principles of system-functional and process approaches and outlines the synergistic contours of the influence of risk-forming factors in view of the target groups of stakeholders in the reputational matrix of the enterprise, allows the owner to determine and serve as the basis for building a given risk management system at the enterprise.