The progression in employer branding and employee based brand equity: Scholar API based systematic literature review

IF 1.2 4区 管理学 Q3 ECONOMICS
Joanna Krywalski Santiago
{"title":"The progression in employer branding and employee based brand equity: Scholar API based systematic literature review","authors":"Joanna Krywalski Santiago","doi":"10.22367/jem.2023.45.11","DOIUrl":null,"url":null,"abstract":"Aim/purpose – This paper systematically reviews the literature of employer branding (EB) and employee-based brand equity (EBBE) using the Application Programming Interface (API) provided by Google Scholar. While combining EB and EBBE this paper considers both the perspective of current, as well as potential employees and provides a systematization of knowledge related to organizational attractiveness and the impact of employees on the organizational brand. Design/methodology/approach – This study reviews the progresses in employer brand- ing since 2009 to 2022, therefore ranging from the time that the concept of employee- -based brand equity was proposed by King and Grace (2009). A four-stage process em- powered by was used to review the existing literature: 1) to identify the current tenden- cies Google Trends search was applied; 2) to search the databases and to identify the most active contributors (publishers and authors) the scholar API was used; 3) PRISMA-S checklist was applied to ensure the rigorousness of systematic literature review; 4) to expose the interdependence of the concepts a bibliometric analysis was conducted using VOSviewer 1.6.18 software; 5) finally this study proposes a comprehensive framework of employer branding. Findings – The research on employer branding has grown substantially in the past de- cades and various conceptual and empirical studies have advanced the knowledge of both employer and internal branding. Still, the progression in the literature is narrow due to complexity of the field. This study identifies the main dimensions of employer brand- ing and offers a comprehensive framework to systematize the current state of art. Research implications/limitations – The multidisciplinary nature of employer branding has led to a dispersed understanding of constructs and applications in the academic stud- ies. This study focuses on the marketing/branding perspective and does not consider the studies grounded purely in human resource management. Originality/value/contribution – This study increases our understanding of the current literature and new research trends in employer branding and employee-based brand equity. Additionally, it explains the link between EB and EBBE. While applying the recently developed scholar API and artificial intelligence empowered software to conduct the systematic review, this study creates a procedure that can be used by researchers in an array of fields. Keywords: employer brand, employee-based brand equity, scholar API-based systematic literature review. JEL Classification: M51, M31.","PeriodicalId":47931,"journal":{"name":"Journal of Economics & Management Strategy","volume":null,"pages":null},"PeriodicalIF":1.2000,"publicationDate":"2023-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"Journal of Economics & Management Strategy","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.22367/jem.2023.45.11","RegionNum":4,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q3","JCRName":"ECONOMICS","Score":null,"Total":0}
引用次数: 0

Abstract

Aim/purpose – This paper systematically reviews the literature of employer branding (EB) and employee-based brand equity (EBBE) using the Application Programming Interface (API) provided by Google Scholar. While combining EB and EBBE this paper considers both the perspective of current, as well as potential employees and provides a systematization of knowledge related to organizational attractiveness and the impact of employees on the organizational brand. Design/methodology/approach – This study reviews the progresses in employer brand- ing since 2009 to 2022, therefore ranging from the time that the concept of employee- -based brand equity was proposed by King and Grace (2009). A four-stage process em- powered by was used to review the existing literature: 1) to identify the current tenden- cies Google Trends search was applied; 2) to search the databases and to identify the most active contributors (publishers and authors) the scholar API was used; 3) PRISMA-S checklist was applied to ensure the rigorousness of systematic literature review; 4) to expose the interdependence of the concepts a bibliometric analysis was conducted using VOSviewer 1.6.18 software; 5) finally this study proposes a comprehensive framework of employer branding. Findings – The research on employer branding has grown substantially in the past de- cades and various conceptual and empirical studies have advanced the knowledge of both employer and internal branding. Still, the progression in the literature is narrow due to complexity of the field. This study identifies the main dimensions of employer brand- ing and offers a comprehensive framework to systematize the current state of art. Research implications/limitations – The multidisciplinary nature of employer branding has led to a dispersed understanding of constructs and applications in the academic stud- ies. This study focuses on the marketing/branding perspective and does not consider the studies grounded purely in human resource management. Originality/value/contribution – This study increases our understanding of the current literature and new research trends in employer branding and employee-based brand equity. Additionally, it explains the link between EB and EBBE. While applying the recently developed scholar API and artificial intelligence empowered software to conduct the systematic review, this study creates a procedure that can be used by researchers in an array of fields. Keywords: employer brand, employee-based brand equity, scholar API-based systematic literature review. JEL Classification: M51, M31.
雇主品牌和员工品牌资产的进展:基于学者API的系统文献综述
目的/目的-本文使用Google Scholar提供的应用程序编程接口(API)系统地回顾了雇主品牌(EB)和基于员工的品牌资产(EBBE)的文献。在结合EB和EBBE的同时,本文既考虑了现有员工的视角,也考虑了潜在员工的视角,并提供了与组织吸引力和员工对组织品牌影响相关的知识的系统化。设计/方法/方法-本研究回顾了2009年至2022年雇主品牌建设的进展,因此,从King和Grace(2009)提出以员工为基础的品牌资产概念开始。本文采用四阶段方法对现有文献进行综述:1)识别当前趋势,应用Google趋势搜索;2)检索数据库并识别使用学者API的最活跃贡献者(出版商和作者);3)采用PRISMA-S检查表,确保系统文献综述的严谨性;4)利用VOSviewer 1.6.18软件进行文献计量分析,揭示概念间的相互依存关系;5)最后,本研究提出了一个全面的雇主品牌框架。在过去的几十年里,关于雇主品牌的研究有了很大的发展,各种概念和实证研究都提高了对雇主和内部品牌的认识。尽管如此,由于该领域的复杂性,文献的进展是狭窄的。本研究确定了雇主品牌的主要维度,并提供了一个全面的框架来系统化当前的艺术状态。研究影响/限制-雇主品牌的多学科性质导致了对学术研究中构建和应用的分散理解。本研究侧重于营销/品牌的角度,并没有考虑纯粹基于人力资源管理的研究。原创性/价值/贡献——这项研究增加了我们对当前文献和雇主品牌和员工品牌资产的新研究趋势的理解。此外,它解释了EB和EBBE之间的联系。在应用最近开发的学者API和人工智能授权软件进行系统审查的同时,本研究创建了一个可以被一系列领域的研究人员使用的程序。关键词:雇主品牌,基于员工的品牌资产,基于学者api的系统文献综述。JEL分类:M51, M31。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
求助全文
约1分钟内获得全文 求助全文
来源期刊
CiteScore
3.20
自引率
5.30%
发文量
43
×
引用
GB/T 7714-2015
复制
MLA
复制
APA
复制
导出至
BibTeX EndNote RefMan NoteFirst NoteExpress
×
提示
您的信息不完整,为了账户安全,请先补充。
现在去补充
×
提示
您因"违规操作"
具体请查看互助需知
我知道了
×
提示
确定
请完成安全验证×
copy
已复制链接
快去分享给好友吧!
我知道了
右上角分享
点击右上角分享
0
联系我们:info@booksci.cn Book学术提供免费学术资源搜索服务,方便国内外学者检索中英文文献。致力于提供最便捷和优质的服务体验。 Copyright © 2023 布克学术 All rights reserved.
京ICP备2023020795号-1
ghs 京公网安备 11010802042870号
Book学术文献互助
Book学术文献互助群
群 号:481959085
Book学术官方微信