Are Out-of-State Players the Target Market? A Geospatial Analysis of the Gambling Export Strategy in the United States

IF 3.4 4区 管理学 Q1 HOSPITALITY, LEISURE, SPORT & TOURISM
Kahlil S. Philander
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Abstract

Anecdotal evidence suggests that gambling venues are often placed in locations to attract players from outside the jurisdiction, as part of a gambling export strategy. This strategy may be appealing, as it can simultaneously increase local economic impacts while decreasing the proportional share of social costs to the host jurisdiction. This study examines the relative use of the gambling export strategy in the United States by developing a geospatial model of potential U.S. consumer demand to understand whether casinos are systematically located to attract out-of-state players. Based on 1,481 gambling venues found in the country, our naïve model indicates that 31.7% of potential demand in the United States is closer to an out-of-state casino than an in-state casino. Our discount model that accounts for distance indicates that this translates to 20.7% of potential demand in the United States. The results show significant difference at the state level, with out-of-state potential demand estimates ranging from 0% to 71.2%. These findings suggest that there may be further development in the U.S. gambling market as jurisdictions seek to recapture their own residents who are gambling out-of-state.
州外玩家是目标市场吗?美国赌博出口战略的地理空间分析
坊间证据表明,作为赌博出口战略的一部分,赌博场所往往被放置在吸引来自司法管辖区以外的玩家的位置。这一战略可能具有吸引力,因为它可以同时增加当地经济影响,同时减少东道国所承担的社会成本比例。本研究通过开发潜在美国消费者需求的地理空间模型来了解赌场是否有系统地定位以吸引州外玩家,从而研究了美国赌博出口战略的相对使用情况。根据在美国发现的1481个赌博场所,我们的naïve模型表明,美国31.7%的潜在需求更接近州外赌场,而不是州内赌场。考虑到距离的折扣模型表明,这相当于美国潜在需求的20.7%。结果显示了州一级的显著差异,州外潜在需求估计从0%到71.2%不等。这些发现表明,随着司法管辖区试图重新抓住在州外赌博的本国居民,美国赌博市场可能会进一步发展。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
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来源期刊
CiteScore
8.50
自引率
2.90%
发文量
17
期刊介绍: Cornell Hospitality Quarterly (CQ) publishes research in all business disciplines that contribute to management practice in the hospitality and tourism industries. Like the hospitality industry itself, the editorial content of CQ is broad, including topics in strategic management, consumer behavior, marketing, financial management, real-estate, accounting, operations management, planning and design, human resources management, applied economics, information technology, international development, communications, travel and tourism, and more general management. The audience is academics, hospitality managers, developers, consultants, investors, and students.
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