Stereotypes of masculinity in Kazakh culture

Abstract

In the era of cultural globalization, the "masculine" qualities inherent in men and masculinity stereotypes are changing. It’s noticeable, how the social roles of men and women are changing. The stereotype, that a man is the breadwinner of the family, a woman is the backbone, has undergone changes today. The purpose of the work is to analyze the stereotypes of masculinity in modern Kazakh culture. As for the scientific and practical significance of the research work, the article will be necessary for the theoretical complement of works written in the field of gender studies, cultural linguistics, sociolinguistics, cognitive linguistics and the creation of lectures of special courses "Cultural Linguistics", "Gender Linguistics", "Masculine studies", writing term papers and diploma works. In order to analyze masculine stereotypes, the book by J. Keikin "7777 Kazakh proverbs and sayings" collected proverbs and sayings expressing masculine qualities. The study used comprehensive studies, contextual analysis, comparison and descriptive methods. According to masculinity stereotypes, men in Kazakh culture are the main breadwinners, achieve success through hard work, make major decisions in society, family and protect the honor of their people. The stereotype of a male leader, a ruler, can come out of the ranks of gender stereotypes. Value and practical significance of work according to masculinity stereotypes, society expects a certain set of actions and qualities from a man. Men develop within the framework of such prejudices, adhering to them in life. In some cases, masculinity stereotypes negatively affect a man's life. If the action or behavior of men doesn’t correspond to stereotypes, they’re evaluated as "not a real man". Therefore, in the upbringing of boys, it’s necessary to explain to the child which of the attitudes and stereotypes that are expressed in society in relation to men are correct or incorrect, inappropriate.