Medical Tourism Demand to Türkiye: Sub-Sectoral Panel Data Estimations

IF 2.6 4区管理学 Q2 HOSPITALITY, LEISURE, SPORT & TOURISM

Journal of Quality Assurance in Hospitality & Tourism Pub Date : 2023-10-20 DOI:10.1080/1528008x.2023.2272631

Seymur Ağazade, Adviye Ergün

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引用次数: 0

Abstract

ABSTRACTThis study examines the medical tourism demand in terms of determining factors by using aggregated data according to the scales of the firms operating in health services sector of Türkiye. Health supply conditions, marketing activities, real exchange rate and tourist income are considered as explanatory variables in the medical tourism demand function estimated within the framework of the panel generalized method of moments (GMM). The annual data covers the period 2009–2019. The findings show that medical tourism revenues of the country are affected positively by its lagged value, tourist income, health supply conditions and marketing activities, and negatively by the real exchange rate. Furthermore, the findings indicate that medical tourism to Türkiye is more strongly affected by tourist income and especially by real exchange rate compared to other explanatory variables of the estimated model. This conclusion supports that price-based preferences of medical tourists are significantly stronger in the medical tourism demand for Türkiye, despite the significant progress in health service delivery and health supply conditions in this country.KEYWORDS: Medical tourism demandhealth supply conditionsmarketing activitiespanel GMM Disclosure statementNo potential conflict of interest was reported by the author(s).

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医疗旅游需求对 rkiye:分部门面板数据估计

摘要本研究以浙江省卫生服务企业规模为研究对象，利用汇总数据，探讨医疗旅游需求的决定因素。在面板广义矩量法(GMM)框架内估计医疗旅游需求函数时，将卫生供给条件、营销活动、实际汇率和游客收入作为解释变量。年度数据涵盖2009-2019年。研究结果表明，该国医疗旅游收入受到其滞后价值、旅游收入、卫生供应条件和营销活动的积极影响，而受到实际汇率的消极影响。此外，研究结果表明，与估计模型的其他解释变量相比，前往泰国的医疗旅游受游客收入尤其是实际汇率的影响更大。这一结论表明，尽管我国在卫生服务提供和卫生供应条件方面取得了重大进展，但医疗游客的价格偏好在医疗旅游需求中明显更强。关键词:医疗旅游需求卫生供应条件营销活动专家组GMM披露声明作者未报告潜在利益冲突。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

Journal of Quality Assurance in Hospitality & Tourism HOSPITALITY, LEISURE, SPORT & TOURISM-

CiteScore

7.00

自引率

18.20%

发文量

期刊介绍： The Journal of Quality Assurance in Hospitality & Tourism serves as a medium to share and disseminate new research findings, theoretical development and superior practices in hospitality and tourism. The journal aims to publish cutting-edge, empirically and theoretically sound research articles on quality planning, development, management, marketing, evaluation, and adjustments within the field. Readers of the journal stay up-to-date on the latest theory development and research findings, ways to improve business practices, successful hospitality strategies, maintenance of profit requirements, and increasing market share in this complex and growing field. Comprised of conceptual and methodological research papers, research notes, case studies, and review books and conferences the Journal of Quality Assurance in Hospitality & Tourism offers readers examples of real world practices and experiences that involve: -Organizational development and improvement -Operational and efficiency issues -Quality policy and strategy development and implementation -Quality function deployment -Quality experiences in hospitality industry -Service quality improvement and customer satisfaction -Managerial issues, such as employee empowerment & benefits, quality costs, & returns on investment -The role and participation of private and public sectors, including residents -International, national, and regional tourism; tourism destination sites; arid systems of tourism