Sustainability hedonic environmental models applied to wineries

Abstract

This study introduced the application of a new methodology to the assessment of sustainability for wineries in Spain. It adapted Rosen’s hedonic models, developed in other areas of the economy, to explain the environmental commitment of wineries in terms of trends in their attributes, considering: a) resources and capabilities; b) development variables; c) commercial factors. The database for the empirical analysis was drawn up from two surveys; the first was performed in 2016, and the second occurred between 2020 and 2021. Using the Box-Cox technique, the results showed that improving the companies' attributes, especially in human resources and management, exports and distribution via Horeca, promotes a greater valorization of sustainability by the wineries.