Decoding the ChatGPT mystery: A comprehensive exploration of factors driving AI language model adoption

IF 2 4区管理学 Q2 INFORMATION SCIENCE & LIBRARY SCIENCE

Information Development Pub Date : 2023-09-27 DOI:10.1177/02666669231202764

Hyeon Jo

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引用次数: 0

Abstract

The increasing ubiquity of Artificial Intelligence (AI) chatbots across a variety of sectors has sparked a burgeoning interest in deciphering the determinants that govern their adoption and usage. This study aims to examine the pivotal factors that influence the practical usage of the AI chatbot, ChatGPT, among a sample of university students. Leveraging the theoretical framework of planned behavior, the research model scrutinizes the interplay between knowledge application, perceived intelligence, usability, attitude, subjective norms, perceived behavioral control, trust, behavioral intention, and actual usage. Data procured from a survey of university students were examined through the lens of structural equation modeling. The outcomes reveal that knowledge application, perceived intelligence, and usability have a positive impact on attitudes towards ChatGPT. Perceived intelligence also influences knowledge application, usability, and trust. Concurrently, attitude and subjective norms notably affect behavioral intention. Contrary to expectations, perceived behavioral control did not significantly influence behavioral intention. Trust emerged as a crucial factor steering behavioral intention, which in turn, positively correlates with the actual usage of ChatGPT. These insights enrich the academic discourse on AI chatbot adoption and provide practical implications for AI developers, educators, and policy makers, striving to enhance user engagement with AI systems in educational contexts.

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破解ChatGPT之谜:全面探索推动人工智能语言模型采用的因素

人工智能(AI)聊天机器人在各个领域的日益普及，引发了人们对破译控制其采用和使用的决定因素的兴趣。本研究旨在研究影响大学生对人工智能聊天机器人ChatGPT实际使用的关键因素。利用计划行为的理论框架，该研究模型考察了知识应用、感知智力、可用性、态度、主观规范、感知行为控制、信任、行为意图和实际使用之间的相互作用。通过结构方程模型对大学生的调查数据进行了检验。结果显示，知识应用、感知智能和可用性对ChatGPT的态度有积极影响。感知智能还影响知识的应用、可用性和信任。同时，态度和主观规范显著影响行为意向。与预期相反，感知行为控制对行为意向没有显著影响。信任是引导行为意向的关键因素，而行为意向与ChatGPT的实际使用呈正相关。这些见解丰富了关于人工智能聊天机器人采用的学术论述，并为人工智能开发者、教育工作者和政策制定者提供了实际意义，努力提高用户在教育环境中与人工智能系统的互动。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

Information Development INFORMATION SCIENCE & LIBRARY SCIENCE-

CiteScore

5.10

自引率

5.30%

发文量

期刊介绍： Information Development is a peer-reviewed journal that aims to provide authoritative coverage of current developments in the provision, management and use of information throughout the world, with particular emphasis on the information needs and problems of developing countries. It deals with both the development of information systems, services and skills, and the role of information in personal and national development.