Analysis of the impact of inspirational stories on consumerconsumption

Abstract

In recent years, more and more enterprises have furtherenhanced consumers’ brand identification by telling“inspirational” brand stories. An inspirational brandstory in marketing practice has a strong demonstration,incentive, publicity function, and value. The valuedimension is a multi-directional, multi-angle, and multilevel condition and concept to judge, explain, evaluate,and determine the value of a thing. Consumers will acceptthe ideals, beliefs, and values described and conveyed bythe content of inspirational brand stories and enhance theiridentification and love for the brand. Personalization isshort for character design. Studies on plays, films, stories,etc., have shown that underrepresented traits such assoundness and gender strongly influence the acceptabilityof literary works. A series of excellent brands have builtinspirational brand stories with positive value, moldedinspirational people with characteristics to carry out morebrand value transmission, and won many consumers’brand recognition.