THE INFLUENCE OF DESTINATION IMAGE AND MEMORABLE TOURISM EXPERIENCE ON REVISIT INTENTION MEDIATED BY TOURIST SATISFACTION IN BANDA ACEH

Abstract

This research aims to examine the destination image and memorable tourism experience influence on revisit intention mediated by tourist satisfaction in Banda Aceh. The population was tourists visiting the Banda Aceh city, totaling 1,715,923 people. Determination of the sample was done by multiplying all research indicators by 5 so that a total sample of 165 people was obtained. Data was collected by questionnaires analyzed using the SEM-AMOS tested model. The test results prove that destination image did not significantly influence tourist satisfaction, memorable tourism experience significantly affects tourist satisfaction, destination image did not significantly influence tourist revisit intention, memorable tourism experience significantly affects tourist revisit intention, tourist satisfaction did not significantly influence tourist revisit intention tourist satisfaction fully mediates destination image on tourist revisit intention, and customer satisfaction partially mediates memorable tourism experience on tourist revisit intention. These findings explain that the model of increasing the tourist revisit intention tourists to Banda Aceh is a function of strengthening the image of the destination and the memorable tourism experience, as well as increasing the satisfaction of the tourists.