The Problems and Countermeasures of Publicity Translation of Shu Brocade

Abstract

As one of the four famous brocades in China, Shu Brocade has a history of more than 2,000 years, and it is the treasure of silk culture in China and even in the world, which has a very high historical and cultural value. Under the background of globalization, culture is becoming more and more an important part of determining the influence of a country, so publicity translation has become the most important work of spreading culture. However, there are still many problems in China due to the late start of publicity translation. This study discovers some problems in the publicity translation of Shu Brocade and proposes corresponding countermeasures to improve the quality of publicity translation of Shu Brocade, so as to enhance the influence of Chinese culture in the world.